Life Insurance Awareness Month is now over, and the results are starting to come in for September. According the MIB Life Index, applications for individual life insurance for Boomersâ??age 45 to 59â??were up 2.7%, and for those 60 and older, applications soared 13.8%. The only dip was for younger applicants.

Overall, the volume of individual life insurance applications this September increased 1.8% over the same time last year and represented a 10% jump from Augustâ??s numbers. What does this indicate? It means we are succeeding in making the consumer aware of the importance of owning life insurance, especially in light of the troubled economy and the financial impact this has had on investment portfolios and pension plans.

Life insurance is a great tool to make up the shortfall in these portfolios in the event you do not live long enough to rebuild the accounts. Itâ??s a self-completing portfolio and is even more important for those individuals planning for and approaching retirement.

Life insurance isnâ??t for the people who die. Itâ??s for the people who live.

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