Is finding cheap health insurance as improbable as encountering a unicorn in possession of the Holy Grail? It doesn’t have to be. Here are 5 steps you can take to lower your costs.

1. Understand your alternatives to buying individual health insurance

The cheapest purchase you’ll ever make is the one you don’t make. It’s entirely possible that you don’t have to buy individual health insurance at all. Depending on which state you live in and what your income is, you might qualify for Medicaid. You can contact your nearest Medicaid office, or go to Healthcare.gov to determine if you’re eligible (see step three below for the latter route).

If you have children, there are a couple of avenues to explore. First, many states have expanded coverage for children through the Children’s Health Insurance Program (CHIP). To find out if your kids qualify for CHIP, go to the Medicaid CHIP website and answer the questions under “Can I Get It?”.

Second, check to see if your children might be eligible under their other parent’s coverage. Even if you’re divorced, if your former spouse has employer-provided health insurance, your children could possibly be included under their coverage.

2. Know what you need and can afford

Assuming that step one doesn’t apply to you, the most important step in finding cheap health insurance is to determine exactly what you need in terms of coverage and what you can afford. If you buy more coverage than you need, you’ll spend more than you need to. And as to knowing what you can afford, you can’t spend money that you don’t have.

3. Go to Healthcare.gov


Perhaps the easiest step of all is to go to the Healthcare.gov website and complete an application. It’s easy, that is, if you’re doing so during an open enrollment period (the next one starts on Nov. 1) or if you have a qualifying life change. These life changes include getting married, having a baby, or losing other coverage. The website, by the way, will help you find out if you have had a life change that qualifies.

You’ll need to supply your email address first to create an account. The Healthcare.gov website will send an email to you so that you can verify your email address. Once you verify, you can log into the website to complete your application. You’ll also be informed if you potentially qualify for Medicaid.

4. Compare costs — all of them


Healthcare.gov will show the health insurance options available in your state along with the premiums and how much (if any) federal subsidies you could receive. The number of choices you have available will depend on where you live. Assuming enough insurers participated in your state, you’ll be able to choose between bronze, silver, gold, and platinum plans.

Now for the tough part. You need to compare the costs of each plan — and not just the premium prices. The bronze plans will definitely have the cheapest premiums, but they only pay 60% of medical costs versus 90% for platinum plans. When businesses buy products and services, they look at something called “total cost of ownership”, which includes all costs associated with the purchase. To truly find cheap health insurance, you need to take this same approach.

5. Shop elsewhere

Imagine that you’re buying a car. Would you stop shopping at the first dealership? Of course not — at least, not if you’re trying to get the best price. This same mentality applies to buying cheap health insurance. Healthcare.gov is just the first “dealership” to visit.

Your next smart move is to go to an online health insurance broker. One of the largest is eHealth (NASDAQ: EHTH). The company’s health insurance website features over 13,000 plans from more than 180 carriers. eHealth isn’t the only game in town, though.

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